About Us
BW (BOLD WOMAN) is a contemporary women’s wear brand that celebrates, inspires, and empowers women worldwide. Through fashion, BW dresses women for their most memorable moments, encouraging confidence and fierceness in women of all shapes, sizes, and skin tones.
Founded by body-positivity activist Blessing Williams, BW was created on the conviction that every woman deserves to feel like royalty—inside and out. The brand is more than clothing; it’s a movement that champions self-expression, confidence, and unapologetic boldness.
THE BW TEAM
All our designs are crafted with love and ethically produced in our small, in-house manufacturing studios in Morocco, France, and Nigeria, or specially sourced or made through our trusted partner factory in China. At BW, we focus on careful, small-batch production to ensure high-quality, unique designs and a personalized shopping experience.
We believe fashion should represent all women, empowering them to feel confident, fierce, and celebrated—because at BW, it’s all about you.
10% of proceeds from every sale go to reputable charity organization in Ajegunle, Lagos, Nigeria—the community where our founder, Blessing Williams, grew up—to provide food and educational supplies to children in need.
Blessing Williams
Creative Director,
THE BOLD WOMAN BRAND